Win-back campaigns: your cheapest revenue is customers you already earned

A win-back campaign contacts customers who stopped coming and gives them a reason to return. It's the cheapest revenue available to almost any business: these people already know you, already trusted you once, and cost nothing to acquire again. Most owners just never send the message.

We pull the list from whatever you have (invoices, booking history, a spreadsheet, your point of sale), segment it, write the sequence, send it, and count who came back. You see reactivated customers and the revenue they brought, tracked to the exact message that did it.

Reactivation Campaign

$2,500per campaign

plus $50 per booked appointment on a standalone campaign

Needs a signed consent warranty before we send. Included quarterly in Engine+ from month four, with no per-appointment fee there.

What's included

• List mining and cleanup

  We build the dormant-customer list from your records, however messy, and segment it by how they left and what they bought.

• The win-back sequence, written and sent

  Email first, in your business's voice: a reason to come back, a concrete offer where one makes sense, a deadline that's real. Texts follow, to the customers who gave permission for them.

• Permission, built rather than assumed

  Texts go only to people who gave written permission to be texted. We install that permission step in your own booking and intake forms, so the list keeps growing after the campaign ends, and opt-outs are honored across every channel.

• Offer design that protects your margin

  The comeback offer is built around your numbers: enough to move a customer, never so much it costs you the visit's profit. No blanket half-off blasts.

• Response handling setup

  Replies, bookings, and redemptions route to you the same day so returning customers aren't left waiting.

• A revenue report

  How many came back, what they spent, per message. You'll know the campaign's ROI to the dollar.

What we measure and report

Reactivated customers and recovered revenue

Every send is tracked. The report counts customers who returned and what they spent, so the campaign either paid for itself or we both know it didn't.

What it costs

A campaign on its own is $2,500, plus $50 for every appointment it books. Engine+ clients get one a quarter from month four, with no per-appointment fee on those.

Campaigns need a signed consent warranty before anything sends, because the texting rules are real and we follow them.

Every price we charge, on one page