Win-back campaigns: your cheapest revenue is customers you already earned
A win-back campaign contacts customers who stopped coming and gives them a reason to return. It's the cheapest revenue available to almost any business: these people already know you, already trusted you once, and cost nothing to acquire again. Most owners just never send the message.
We pull the list from whatever you have (invoices, booking history, a spreadsheet, your point of sale), segment it, write the sequence, send it, and count who came back. You see reactivated customers and the revenue they brought, tracked to the exact message that did it.
What's included
List mining and cleanup
We build the dormant-customer list from your records, however messy, and segment it by how they left and what they bought.
The win-back sequence, written and sent
Email and SMS in your business's voice: a reason to come back, a concrete offer where one makes sense, a deadline that's real.
Consent-safe sending
SMS goes only to customers who gave you their number with consent, with opt-outs honored. Inside the rules, every time.
Offer design that protects your margin
The comeback offer is built around your numbers: enough to move a customer, never so much it costs you the visit's profit. No blanket half-off blasts.
Response handling setup
Replies, bookings, and redemptions route to you the same day so returning customers aren't left waiting.
A revenue report
How many came back, what they spent, per message. You'll know the campaign's ROI to the dollar.
How we prove it
Reactivated customers and recovered revenue
Every send is tracked. The report counts customers who returned and what they spent, so the campaign either paid for itself or we both know it didn't.
What it costs
A campaign is $2,500, plus $50 for every appointment it books. Engine+ clients get one a quarter at no extra cost.
Campaigns need a signed consent warranty before anything sends, because we text people and the rules on that are real.
Every price we charge, on one page
Reactivation is the first play we run on our own portfolio when a list goes quiet. It's the fastest marketing math there is: the list already exists. See the portfolio
Want the how-to before you hire anyone? Read the marketing blog. Related services: Google reviews and AI Front Desk.